Why every interior designer needs a website

Every interior designer needs a website in 2021 and beyond. There are no exceptions. Even if it is just a landing page.

Now we have that out of the way- let me explain.

A website is even more essential than a business card. In fact, where ever you go and whom ever you meet, you can write down your web address and it will tell the person you have met exactly who you are, what kind of projects you do and how you work. In order to find your ideal clients, you need to tailor your website directly to them.

Your website showcases your work, no matter what stage of your career you are in. If you are a beginning designer, you can display your portfolio and renderings to show your skill. If you are a seasoned interior designer, you can build a portfolio of your work, your awards and your press mentions. All of this will build a picture of competence in the mind of your ideal client.

It can build your brand. By using your website as a portfolio, potential clients can see the kind of projects that you worked on in the past. They can see how you work and your style, to ascertain if you are a good fit for them.

Client testimonials are becoming essential parts of websites, especially in service oriented industries. This shows potential clients your reputation and gives the impression of authority and organisation. You can build a rapport with potential clients which is a way for clients to get to know you…that know, like and trust factor. If you write with authority about your work, your clients will understand your expertise and reward you for this.

You can easily embed forms into a web design, allowing your clients to easily contact you.